Used your web site and indeed label peals off! batch number not laser-etched. Good tips BUT only see WHEN BOUGHT!! Too late by then! Anyway I bought through WOWCHER. 16 Duracell AAA Plus Power batteries from Wowcher Direct (worth £11.98) for £5.99! 40 Duracell AA Plus Power batteries from Wowcher Direct (worth £29.95) for £13.99! Thought I could trust WOWCHER (Associated Newspaper Limited!!) to sell the right products and no counterfeits!!