Crackdown Required For eBay and Amazon Counterfeits

Websites profit while consumers and manufacturers bear the consequences.

November 14, 2016, Los Angeles, CA – Consumers have confidence and expect authentic and safe products when they shop at their local grocery, drugstore or retailer. But that confidence is misplaced when they shop online at e-commerce giants like eBay and Amazon. Both sites allow unvetted worldwide sellers to inundate their websites with counterfeit products.

In just 6 months, The Counterfeit Report®, a popular counterfeit awareness and consumer advocate, sent notifications to Amazon and eBay to remove listings for 1.7 million counterfeit items offered or sold on their websites. The products were destined for, or purchased by unsuspecting consumers.

eBay listings, which reflect actual sales figures, indicate consumers purchased over 560,000 counterfeit or fake items from just the small product sampling selected by The Counterfeit Report. Amazon listings do not reflect sales.

Apple reported that 90% of Apple products it purchased from Amazon Direct were counterfeit. The Recording Industry Association of America (RIAA) placed orders with Amazon and found that 44 of the 194 top CD's delivered were counterfeit, while Birkenstock pulled the plug on Amazon sales of its popular sandals citing counterfeit enforcement problems.

Inexplicably, the e-Commerce giants don't notify consumers they received a counterfeit, they may be in danger, and are entitled to a refund -- even when the websites know or have been notified by the manufacturer the items are counterfeit, or fake (items that don't even exist in the manufacturer's product line but bear its registered trademark).

Savvy consumers may be aware of fake watches, purses and shoes, but easily deceived by a vast array of counterfeit electronics, sporting goods, toys, cosmetics, auto parts and OTC drugs.

Could you identify the counterfeit items below purchased on eBay or Amazon?

(Clockwise from left – Photo: The Counterfeit Report®)

1. SanDisk® 64GB microSDHC memory card. The microSDHC® standard is limited to a maximum capacity of 32GB, but over 67,720 fake SanDisk®, Kingston®, Samsung® and unbranded Generic microSD® cards were sold to consumers by eBay sellers. Data is lost or overwritten when the actual capacity, often far less than the printed capacity, is reached.
2. These counterfeit Marvel® action figures purchased on eBay are listed as LEGO® products -- they are not.
3. The Lunatik® TakTik® Extreme model case is not made for the Apple iPhone 6® or in metal, yet The Counterfeit Report made dozens of purchases of poor quality counterfeit Lunatik® trademarked products representing over 160,000 sales to duped eBay consumers.
4. The authentic Drew Technologies Mongoose Pro on-board diagnostic interconnect cable has the processor and all of the electronics integrated inside to re-program critical vehicle functions including braking, emissions and performance. This counterfeit purchased on Amazon may damage or destroy expensive vehicle computers and components, and alter safety features or performance specifications.
5. Fullips® instantly popular lip enhancer has a number of counterfeit counterparts on eBay, including sizes not offered by Fullips, and made with potentially hazardous materials. This counterfeit may look indistinguishable from the authentic item, but it is a counterfeit.
6. Vans® does not make iPhone 6 cases – but they are common on eBay and Amazon. Counterfeit product sales support criminals, organized crime and terrorists.
7. The Monster® trademarked Tron T1 Headphone was never produced or sold by Monster Products, yet unsuspecting consumers can be duped out of over $300 for this fake Monster product purchased on eBay.
8. Dr. Numb® Over-the-Counter 5% Lidocaine topical pharmaceutical is not manufactured in a 10gr. size but was purchased on eBay. Unsuspecting consumers receive a fake product with unknown ingredients, and an obvious spelling error.

Counterfeiting is an illegal $1.7 trillion global criminal enterprise that is profitable, difficult to track and widely unpunished. Consumer awareness is only part of the global solution. Deceptive counterfeits are very common on e-commerce websites and consumers often unknowingly purchase hazardous or potentially deadly items.

Companies that facilitate criminal activity and profit from the dishonest sales which impact consumer safety, jobs and public trust create a public perception of deception and impunity. However, their reputation damage is only a small part of the problem: counterfeiting also costs U.S. manufacturers over $250 billion, US workers over 750,000 jobs, and the manufacturer's brand integrity is tarnished or destroyed.