Amazon Snubs Brand Owners, Counterfeits Remain
Is Amazon America's biggest consumer fraud?
September 17, 2019, Los Angeles, CA – Amazon built a global empire, in part, by flooding the consumer marketplace with an inexhaustible supply of counterfeit, fraudulent, and replica merchandise, OTC drugs, and books. The global giant is both a direct retailer of counterfeit goods, e.g., "ships from and sold by Amazon.com" while also enabling and facilitating global criminals, counterfeiters, and scammers to manipulate its hyper-competitive environment with scams, fakes, and fraud.
Amazon commands about 50% of online sales, yet turns a blind eye to counterfeits and escapes liability for the deceptive actions of its third-party Marketplace sellers claiming they are "just a venue."
Legitimate brand-owners can't compete, and consumers don't have a chance of identifying dangerous, deadly, and often visually indistinguishable counterfeit and replica goods. Amazon's commitment to fighting counterfeits is an exercise in lip service and illusory policy.
More consumers are responding; 'I don't shop Amazon anymore, why should I care?' The truth is that consumers don't have to buy from Amazon to be exposed to dangerous and potentially deadly products. There is a real danger in Amazon's deceptive marketplace and its inaction on counterfeit complaints.
The Counterfeit Report, an award-winning consumer advocate and counterfeit watchdog, found over 150,000 fake, fraudulent, and replica items on Amazon. It's particularly alarming that some may cause serious injury or death, even if you are not the purchaser. Whether you fly, drive, walk, or receive a gift, the counterfeits shown are examples of products that may injure or kill you.
Images: ©The Counterfeit Report;
Amazon has exhausted its illusory public policy response: "Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited" -- it's patently false. Amazon's deceptive practices illuminate an entirely different business operation riddled with allegations of search manipulation, data leaks, and employee bribes. Crowning their behavior -- Amazon paid no federal income taxes on $11.2 billion in profit in 2018 and $5.6 billion in 2017.
It's hard to reconcile Amazon's counterfeit policy with their actions (or lack thereof). The Counterfeit Report's research revealed Amazon ignores or doesn't act on a number of counterfeit complaints. In reviewing 1,393 complaints to remove just 173 counterfeit listings, The Counterfeit Report found that counterfeit products removed from one Amazon website may be allowed to remain on any of Amazon’s 13 other websites. Two Amazon Global Brand Relations Managers, Jason Noggle and Kaleigh Miller, assigned to support The Counterfeit Report haven't responded to complaints for over nine months, yet Amazon's dysfunctional automated systems generated over 14,000 meaningless or unrelated email responses.
Amazon's Corporate Counsel, Annasara Purcell, confirmed the deceptive practice in her response to The Counterfeit Report, writing; "We remove suspected counterfeit items as soon as we become aware of them, and we remove bad actors from selling on Amazon," but only some, adds Ms. Purcell; "trademark rights are jurisdiction specific and the fact that a brand has rights in one country is not indicative of comparable rights worldwide." The comments were echoed and endorsed by Amazon CEO Jeff Bezos.
To memorialize the shady practice, The Counterfeit Report purchased the counterfeit Mongoose® cables (shown above) from three different Amazon sellers, registered in Pennsylvania or Texas, and selling on Amazon's U.K. website. -- Amazon says that's OK. The Counterfeit Report also made counterfeit purchases from other worldwide Amazon websites from sellers registered in China and delivering to the U.S. -- Amazon says that's also OK. The listings remain and the counterfeit sales continue. Amazon takes a transaction fee for each item sold.
Consumers relying on Amazons search results, ratings, or endorsements including "Prime," "Fulfilled by Amazon" and "Amazons Choice" would be shocked to learn they include counterfeit, fraudulent, and replica products.
Congress can enact legislation that holds e-commerce websites accountable for their deceptive and dishonest practices. Will they?
Until then, consumers only choice is to avoid businesses that enable, facilitate, or participate in global criminal enterprises. "Buyer beware"
![]() |