Apr 28, 2014 - Strings
Crafted out of respect, inspiration, and innovation for musicians...by musicians.
One document marks the birth of a child; the baptismal form filled out by a Donato D'Addario in 1680, his occupation stated simply "cordaro" the Italian word for "string maker." The trade of the town seemed to be one of two things -- you were either a farmer of the rich countryside or you made strings. The D'Addario family was equal parts farmers and string makers. Both professions involved the use of the land and the animals of the region.
The theory of keeping as much "in house" as possible has served the D'Addario family well. The company owns a tremendous printing facility today, complete with color Heidelberg presses, that share the building across the street from the main factory in Farmingdale with Evans Drumheads. Most of the company's marketing, packaging artwork, and print ads are conceived and executed by its own marketing and creative staff, which has brought the company more cost-efficient and successful campaigns time and time again.
But D'Addario's unbounded success is also due in part to its worldwide distribution and dealer networks. The company markets its products in the United States through wholesale distributors and over 5,400 retail music stores. In addition, the export markets are handled by 120 distributors in 101 countries.
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